Mimic

Face to face communication with a baby is the single most important element to their speech progression. Before car travel and compact city living became a focal point, all perambulators were large and the baby faced their parent. Today, compact, low cost, 3D folding strollers are the most popular form of baby transport. The parent facing ability of strollers & pushchairs is limited to the large, expensive travel systems on the market. With the Mimic the brief was simple: Design the best 3D folding stroller with parent and forward facing capabilities for under £200.

The innovation is simple and intuitive – Upgrade the seat unit with a dual harnesses and a zip away second base seat. Allow the back rest to move 180° and create whole new hood system to protect the baby from the elements. 

Mimic Stroller | Mothercare