Viva Rice Cooker

Existing big selling Philips rice cookers were struggling to make any impact in the Indonesian markets. It was necessary to research and identify the key factors in purchasing habits for the local population.

A range of rice cookers defined by aesthetically strong features and colour. Using home & store visits combined with cultural research to select insights which could be then transferred into tangible design features.

The Premium edition Jar Rice cooker brings added sophistication with stainless steel and gloss back finishes.. Still utilising the large rounded corners and over sized handle to convey strength and robustness to the audience.

Includes Smart 3D heating system, state of the art ProCeramic coating and automatic keep warm function for up to 48 hours.

Viva Collection Jar Rice Cooker | Philips