Daily Rice Cooker

Existing big selling Philips rice cookers were struggling to make any impact in the Indonesian markets. It was necessary to research and identify the key factors in purchasing habits for the local population.

A range of rice cookers defined by aesthetically strong features and colour. Using home & store visits combined with cultural research it was possible to create insights which could be then transferred into tangible design features.

The Good and Better edition Jar Rice Cookers required a robust, bold look to convey a sense of a durable product. including large rounded corners and oversized handle. Bright, block colouring was used to reflect the Indonesian culture.

Includes; Smart 3D heating system, Advanced ant-scratch coating and Extra large 2.0L capacity.

Daily Collection Jar Rice Cooker | Philips