Fight Fit

Art Direction   /   Branding

Fight Fit is a Shanghai based sports ware distributer and fitness guide. Focusing largely on premium Boxing and Muay Thai training gear and targeting consumers through partnerships with local gymnasiums.

We created a strong, bold identity to reflect the determination and physically unforgiving nature combat sports. The logo uses an abstract clean line form of a boxing glove to encompass the company name.

Identity | Fight Fit