Urbanite

The Urbanite was Mothercare’s first fully ground up designed stroller. Using Mothercare’s insight into parenting needs – a design spec and brief were developed to create a direct competitor to popular branded umbrella folding strollers. The Urbanite utilises a strong, agile sporting form and is combined with a striking arc bar to set it aside from the crowd. The intention to evoke a positive reaction to an evolving, but house hold brand name.

Urbanite Stroller | Mothercare